This kind of copy comes in a wide variety of flavors. It can be subtle or blatant, persuasive or demanding. It depends on who your target market is, and what you want those people to do.

Here is a sampling that ranges from advertorial to strident. See which style would work best for you.
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Styles

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Ariane
Heineken
OTC Bulletin Board
Renault
San Marino Club
Squeeze page
Delaware of the West